Longbai Sichuan Titanium Industry Co., Ltd. was established on 21 February 2001, formerly known as Sichuan Longmang Titanium Industry Co., Ltd. In 2019 it was acquired by and renamed under Longbai Group Co., Ltd. (a Shenzhen Stock Exchange listed company, stock code 002601; also Oriental Zirconium 002167) and is now a wholly-owned subsidiary of Longbai Group. It is registered at the Xinshi Industrial Development Zone (Xinshi Chemical Park), Mianzhu City, Sichuan Province, with registered capital of RMB 400 million and Yin Lihua as legal representative.
The company is a large enterprise integrating the R&D, production and sales of high-grade rutile titanium dioxide. Its main business covers the production and sale of titanium dioxide, feed additives and chemical products (including sulphuric acid and liquid disinfectants), together with thermal power supply, hazardous chemicals production, cargo transport (including dangerous goods transport) and import/export. It employs more than 2,000 people, of whom over 500 are technical professionals, and has a titanium dioxide capacity of 200,000 t/a, supporting sulphuric acid capacity of 800,000 t/a and ferrous sulphate monohydrate capacity of 90,000 t/a - making it a leading domestic supplier of rutile titanium dioxide by capacity and export volume.
The company is a National High-Tech Enterprise, a Sichuan Provincial Technology Innovation Demonstration Enterprise and a 2022 National Intellectual Property Advantage Enterprise, and was listed among the Top 100 Private Enterprises of Sichuan in 2021. It hosts a National-Local Joint Engineering Laboratory for Clean Production of Titanium Dioxide, a Sichuan Provincial Academician Expert Workstation, a post-doctoral innovation practice base and a provincial-level enterprise technology centre. It holds more than 70 patents and over 200 invention patents in titanium dioxide production and comprehensive resource utilisation; its proprietary clean production technology has been repeatedly commended by the Ministry of Science and Technology and provincial and municipal governments, and its self-developed "sulphur-phosphorus-titanium" circular technology was cited by the National Development and Reform Commission as a model of circular economy.
The company owns brands including "Xuelian®" (XUELIAN), whose trademark is a China Well-known Trademark. Its products cover both the chloride and sulphate process routes and form a series of grades for coatings, plastics, inks, paper and masterbatch, including BLR-895, BLR-896, BLR-896+, BLR-891, BLR-898, BLR-886, BLR-882, BLR-887, BLR-883, BLR-885, BLR-852, R-996, BLR-698, BLR-699, BLR-601, BLR-501, LR-982, TR52, TR53, LR-961, LR-952, LR-108 and LR-972, widely used in coatings, inks, plastics, rubber and paper.
The company's products are exported to more than 100 countries and regions across Asia, Europe, the Americas, the Middle East and Africa, accounting for approximately 13% of China's total exports. It achieved sales revenue of RMB 4 billion and export value of RMB 2.16 billion in 2022; in the first nine months of 2025 it recorded operating revenue of RMB 2.599 billion with total titanium dioxide sales of 194,500 tonnes, of which 108,000 tonnes (RMB 1.328 billion) were exported. In May 2025 its titanium dioxide pigment was selected for the "Tianfu Premium Brand" list of Sichuan Province, making it the first enterprise in Mianzhu to receive this honour and a quality benchmark for Sichuan's titanium chemical industry.